Frame
ICP, problem, wedge. Competitive cut and messaging constraints locked with founders.
Sprint01/28
Startup Agency
Launchready.
After 4 weeks
Ship kit
- 0story
- 0flows
- 0decisions
- 0days
[02] Runway
Four gates every launch crosses
No mystery phases. Each gate unlocks the next—skipping them is how runway burns.
Gate 01
Shape
Brand spine, product story, and MVP UX map. Design tokens that survive successive hires.
Build slice
Launch site + key screens + deck. Only what ships this cycle—everything else parked.
Launch ops
QA, analytics events, press kit, sales enablement. Go / hold decision with owners named.
[03] Tracks
Three tracks you can stack
Product story & MVP map
Define the wedge, journeys, and interface cuts engineering can ship without redesign thrash.
- Journey maps
- Priority flows
- Clickable MVP
Brand spine for fundraises
Visual system and verbal toolkit tough enough for deck, product UI, and launch campaign.
- Identity system
- Tone + claims
- Asset kit
Go-to-market launch kit
Site, email, social, and sales loop sharing the same proof points and CTAs.
- Launch site
- Campaign slices
- Sales one-pager
[04] Next
Shipping in 28 days beats polishing for 180
Share stage, traction, and the one number that matters at launch. We’ll map a sprint in a short intro call.
