2016–18
Foundations
Two strategists and a designer in a borrowed loft. Early clients taught us that beautiful without baseline metrics does not last.
(01) Origin
2016
Where Orisa started counting projects in months—not pitches.
- HQ Lisbon · remote mesh
- Focus Brand · product · growth
- Model Partner squads
(02)Chapters
A short history of useful work.
2019–21
Product depth
We expanded into product UI and design systems—so brands could ship the same language across marketing and app.
2022–24
Global mesh
Hubs in Lisbon, remote leads in NYC & Singapore. Still small enough that partners know every specialist by name.
Now
Always on craft
Retainers, launches, and R&D sprints—whatever keeps brands coherent while they move fast.
(03)People
Leads you will actually work with.
No account layers. Strategy and craft stay in the same room as the client.
Defines problem frames and growth bets. Twelve years advising product-led companies through rebrands and category shifts.
Owns identity libraries and multi-surface systems. Obsessed with tokens that survive handoff to engineering.
Bridges research and UI. Turns messy roadmaps into flows teams can build without redesign thrash.
Shapes motion systems and campaign films. Keeps tempo consistent from logo sting to product micro-interactions.
(04)Nodes
Three cities. One operating system.
Lisbon
WET · HQ studio
Rua da Madalena 128
Strategy, brand, leadership
New York
ET · East hub
Brooklyn Navy Yard · Suite 204
Product & campaign craft
Singapore
SGT · APAC desk
Telok Ayer · Level 6
Client partners & research
(05) Open seats
Ready when your next chapter is.
Share goals, constraints, and timing. We will map fit in a short call—or recommend another team if we are not aligned.